江苏快3

IPD原理与设计精要--帮你解决实际问题

IPD原理与设计精要--帮你解决实际问题

开课时间:2020/10/23 9:00:00 地点:深圳

课程大纲

课程背景

HENDUOQIYEDECHANPINYANFADOUMIANLINZHELEISIDEWENTIHEKUNHUO——YANFABIMENZAOCHE,JISHUCHUANGXINWUXU,ZHISHIHEJISHUJILEIZHUYAOYILAIYUANGONGGEREN,YANFAZIYUANBUZU,CHANPINQUEFASHICHANGDAOXIANGHEJINGZHENGLI,MIANDUIJILIEDESHICHANGJINGZHENGRUHETISHENGCHANPINYANFAXIAOLVDENGDENGWENTI!QISHI,ZAIYINRUIPDTIXIZHIQIAN,HUAWEIYEMIANLINZHETONGYANGDEWENTI。

江苏快3SUIZHEHUAWEIGONGSIDECHANPINCHENGGONGYUELAIYUESHOUDAOGUANZHU,YEYUELAIYUEDUODEQIYEGUANZHUHUAWEISUOCAIYONGDECHANPINYANFAGUANLITIXI——JICHENGCHANPINKAIFA(IPD Integrated Product Development)。IPDTIXIZUOWEIYITAOXIANJIN、CHENGSHUDEYANFAGUANLISIXIANG、MOSHIHEFANGFA。ZAIQUANQIUFANWEINEI,ZHONGDUOCHENGGONGQIYE(RUSANXING、FEILIPUDENGDENG)DOUCAIYONGLELEISIDEGUANLITIXI,BINGYOUXIAODETISHENGLECHANPINCHUANGXINJIYANFANENGLI。ZAIHUAWEIGENGSHIDEDAOLEWANMEIDELUODIHESHENGHUA。

ZAIHUAWEIZHIHOU,YUELAIYUEDUODEZHONGGUOQIYEKAISHILEJIEBINGXIANGJISHISHILEIPDTIXI,XINGYESHEJIDIANZI、TONGXIN、RUANJIAN、ZIDONGHUA、JICHENGDIANLU、JIDIANSHEBEI、CAILIAO、SHIPIN、RIHUADENG,JINGUANZHEIXIEQIYEGUIMODAXIAOBUYI、XINGYELINGYUGEYI,DANDUOSHUJUNZAIBUTONGCHENGDUSHANGQUDELELIANGHAODESHOUXIAO。

培训收益

1. XITONGZHANGWOYEJIELINGXIANDEYANFAGUANLITIXI—JICHENGCHANPINKAIFA(IPD)DEJINGSUI、JIAGOUHEFANGFA;

江苏快32. SHULIZHENGQUE、XITONGDEYANFALINIANYUYUANZE,XUEXIGUOJISHANGXIANJINCHENGSHUDEYANFAGUANLIMOSHI;

江苏快33. XUEXIRUHEJINXINGYISHICHANGWEIDAOXIANGDECHANPINYANFA,JIEJUESHICHANGYUYANFATUOJIEDEWENTI;

4. ZHAODAOJUZHENSHIKUABUMENXIEDIAOKUNNANDEJIEJUEZHIDAO,RUHESHIJUZHENJIEGOUHEYANFATUANDUIYOUXIAOYUNXING;

江苏快35. ZHANGWOJIANLIYANFALIUCHENGTIXIDESILUHEFANGFA,RUHESHIYANFALIUCHENGJUYOUKECAOZUOXING;

6. XUEXILINGXIANQIYEZAISHISHIIPDFANGMIANDESHIJIANJINGYAN;

江苏快37. RUHEZAICHANPINKAIFAZHONGGOUJIANCHANPINDEZHILIANG,DAZAOGAOZHILIANGDECHANPIN。

课程对象

江苏快3ZONGJINGLI、FUZONGJINGLI、SHIYEBUZONGJINGLI、GEJIYANFAGUANLIZHE、IPDTIXIJIANSHEDECANYUZHEDENG

课程特色

1. ZHIMINGIPDTIXISHIZHANZHUANJIASHOUKE,QUANWEIDEZHISHIYUTIXIJIANGJIE,JIEHEGUONEIWAIXIANJINQIYEDEYANFASHIJI,KECHENGJUYOUTUCHUDEXIANSHIXINGHESHIZHANXING。

江苏快32. ANLISHIJIAOXUE,DALIANGDEFENZUYANLIANYUTAOLUN,BUCHAOGUO4ZU,MEIZUBUCHAOGUO8REN。PEIXUNWANCHENGHOU,SHIDAJIACHEDILEJIEIPDDEYUANLIYUJINGYAO。

3. KECHENGZHONGDALIANGXINCHANPINKAIFALIUCHENG、XIANGMUGUANLIMOBAN、PINGSHENJIANCHADANYANSHI,BANGZHUXUEYUANLIJIEHEZHANGWOXIANGMUGUANLISIXIANGFANGFA,TONGSHITIGAOYUNYONGSUOXUEDEXIAOLV。

课程大纲

一、产品创新型企业的治理模式的最佳实践

BENDANYUANXUEXIMUBIAO:LEJIEIPDDEBENZHI,JIRUHEJIEJUEGONGSIDIANXINGWENTI   

江苏快31. QIYECUNZAIDEMUDESHISHENME?

2. SHENMESHIJIAZHIWEIDAOXIANGDEJINGYINGLIU

江苏快33. SHAPANYANTAO:GUIGONGSIDEJINGYINGZHUJIAZHILIUSHISHENME?

4. YANFAGUANLITIXIDESHUIPINGDENGJIHUAFENJIYANJIN

二、IPD的核心思想及整体框架

BENDANYUANXUEXIMUBIAO:LIJIEIPDDEJINGSUI,DUIYANFAGUANLIQUANMIAN、XITONGSIKAOJIBAWO   

江苏快31. IPDDEBADAHEXINSIXIANG

1.1 产品开发是投资行为

1.2  基于市场的创新

1.3  基于平台的异步开发模式和重用策略

1.4  技术开发与产品开发分离

1.5  跨部门协同

1.6  结构化的并行开发流程

1.7  产品线与能力线并重

1.8  职业化人才梯队建设

江苏快32. IPDSHISHIJIQIYEDAILAIDEDIANXINGHAOCHU 

三、IPD组织模式——基于产品线的矩阵式组织架构

1. ZHINENGSHIZUZHIJIEGOUDEYOUQUEDIAN

江苏快32. JUZHENSHIZUZHIJIEGOUDEYOUQUEDIAN

江苏快33. CHANPINKAIFAZUZHIJIEGOUDEDUOZHONGXINGSHI

4. CHANPINKAIFAZUZHICHANGJIANWENTIJIJIEJUEFANGAN——RUHEDAPOBUMENQIANG

5. RUHEJIANLIGAOXIAODEKUABUMENTUANDUI

6. IPDDUIXIANGMUJINGLIDE5DAJINENGYAOQIU

江苏快37. RUHEPEIYANGXIANGMUJINGLI6ZHONGFANGFA

江苏快38. BUTONGQIYERUHEJIANLISHIHEIPDYUNZUODEZUZHIPINGTAI 

四、正确地做事之一:流程框架——结构化流程

BENDANYUANXUEXIMUBIAO:ZHANGWOZHIDINGJIEGOUHUA、KECAOZUODEYANFALIUCHENGTIXIDESILUJIFANGFA;LEJIECHANPINKAIFALIUCHENGZUIJIASHIJIAN

江苏快31. RUHEYONGKEXUEDELIUCHENGBAOZHENGCHANPINKAIFADECHENGGONG

江苏快32. RUHEBAOZHENGCHANPINDEJINDU——BINGXINGDECHANPINKAIFALIUCHENG

3. QIYEYANFALIUCHENGDEZHENGTIKUANGJIA

江苏快34. WEISHENMENIDELIUCHENGLIUYUXINGSHI——CHANPINKAIFALIUCHENGWEIHEYAOFENCENGFENJI

江苏快35. IPDZHUKAIFALIUCHENGDETEDIAN

6. CHANPINKAIFALIUCHENGJIEGOUHUADEBADAWENTI

五、正确地做事之二 机制框架:授权原则与补偿机制

江苏快31. XIANGMUGUANLIYUIPDLIUCHENGDEGUANXI

江苏快32. JUECEJIZHIYUSHOUQUANYUANZE

3. JUECEPINGSHENDEZUZHI、YUANZE

4. RUHEBAOZHENGZHILIANG:JISHUPINGSHENJIZHI 

六、正确地做事之三——文化框架:IPD的文化框架

江苏快31. XINDEKEHUGUAN:ZHENZHENGYIWAIBUKEHUWEIZHONGXIN

江苏快32. XINDEJIXIAOGUAN:QIANGDIAOQUANLIUCHENGDEJIXIAO,BUQIANJIUBUMENDEKEKONGXING

3. XINDEZERENGUAN:CONGDUIRENFUZEZHUANBIANWEIDUISHIFUZE

4. XINDEGUANLIGUAN:ZHINENGJINGLICONGYUNDONGYUANZHUANBIANWEIJIAOLIANYUAN

5. XINDEXIEZUOGUAN:BUJINSHIXIEZUO,ERSHIXIETONGGONGZUO 

七、案例分享:如何在企业中推行和实施IPD体系

客户评价

  • 江苏快3SHENRULEJIELEIPDDEGAINIAN,YISHIDAOIPDDUIQIYEDEZHONGYAOXING,TEBIESHIKUABUMENHEZUOZHEIKUAIDENEIRONGQIFAHENDA,ZAIYIHOUDEGONGZUOZHONGKEYIZHIJIEYUNYONG。

  • 江苏快3TONGGUOXUEXIDUIXITONGHUA、JIEGOUHUAYOUGENGSHENDELIJIE,DUIRENWUFENJIEHERENYUANPEIYANGYEYOULEXINDERENZHI,IPDDEYUNXINGFANGSHIDUICHANPINDEYUNXINGHENYOUBANGZHU,ZHEICIXUEXISHOUHUOHENDA,KECHENGZHIDETUIJIAN。

  • 江苏快3KECHENGFEICHANGSHIYONGYUMUQIANGONGSIDEZHUANGTAI,JIAQIANGYANFATUANDUIJIANSHE,BACHANPINYANFASHANGSHENGZHIGONGSICENGMIAN,ZAIZHEIFANGMIANGANCHUHENSHEN,LAOSHIJIANGJIEDEZHISHIHENSHIYONG,HUICHANGSHIZAIGONGZUOZHONGYUNYONGQILAI。

选择罗兰格,选择专业

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